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Your customers see everything you do and hear everything you say. They can be your best advocate or your worst critic. Your customer's experience with your company is essential to the success of not only your brand, but your entire existance as a company. You're competing for your customer's attention on so many levels. How are you keeping their attention and keeping them engaged? Technology, Marketing and Design must be given equal footing in the design process to develop a strategy that will foster brand awareness and evangelism.
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